Brett's Blog: The Evolution of Beauty
June 24, 2009 | by Brett Blumenthal | 4 Comments
Although I might not be the biggest proponent of most Dove Beauty products, I am a huge proponent of Dove’s ad campaigns. This one, in particular, is a wonderful demonstration of how the beauty industry can take an already beautiful woman, find her imperfections, and erase them, all for the sake of selling a product. If you thought photographs were simply air-brushed, you’ll be amazed to learn how much manipulation can really happen.
Today, women (and men too), constantly battle with the media’s output of retouched, highly manipulated photographs, and struggle with what ‘real beauty’ really is. In a world where botox, plastic surgery, and fillers are the norm, fake beauty seems to be what people want. Personally, I don’t get it and applaud Dove’s attempt to battle the fake beauty movement.
What do you think about the video? What do you think about fake beauty?
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Maria,
Thanks for sharing. That is really disappointing to hear, but definitely eye-opening. I think the message here is that you can’t judge a book by its cover…literally. What you see is not always what you can trust.
The ironic thing is that there was a fascinating article that was published in the New Yorker, I think, which covered the whole sub-industry that digital artists have been developing for advertising in the fashion and beauty industries. There is one guy in New York who does most of the retouching for the beauty magazines and many beauty and fashion advertisements. In the interview, he was saying that even Dove’s campaign for real beauty is a sham because he did the retouching for their ads (where the girls of all shape and sizes pose in their underwear.) He said that the amount of retouching that went into those ads was huge. So you can’t even believe the “real beauty” campaign. Remember, these people are trying to sell a product as well and are using this platform to make you feel better about yourself. However, the reality is that they continue to perpetuate fake beauty because they are trying to sell their products, no matter what they say. Maybe they use less pretty models, but still touch them up to fit a standard.
I had already seen this video and just love watching it agin. How much time is it going to take to reverse the brainwashing the beauty and clothing industry has so meticulously done?
When will women stop buying into this?
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