Founded in 2007 by Brett Blumenthal, Sheer Balance is aimed at helping individuals find balance and health easily, naturally and sustainably. To many, living in a balanced and healthful way seems difficult and somewhat daunting, but it doesn’t have to be. At Sheer Balance, we aim to eliminate confusion and just present the simple facts in a comprehensive way.
Founder – Brett Blumenthal
Brett’s vision for Sheer Balance started when she realized that many of her friends and colleagues constantly struggled with finding balance in their every day hectic lives. They often didn’t have the time to dedicate to cooking and eating healthy, exercising, or taking time out for themselves. Further, she realized that many of these women were frustrated by the overwhelming amount of information that was contradicting, unclear and misleading when it came to healthy living. As a result, Brett saw a need to provide women with the right tools and information to make living healthy easy and fun.
Brett has been in the wellness industry for over 15 years. Her passion for health and wellness began at the age of 17 as a freshman at Cornell University, where she quickly realized that exercise and good nutrition were vital to releasing stress and maintaining balance. Brett became certified as a group fitness instructor through AFAA (Aerobics and Fitness Association of America), and went on to teach for Cornell University, Gold’s Gym and Bally’s Total Fitness in New York. She taught all types of fitness classes and especially enjoyed helping her students understand fundamentals of nutrition, fitness and overall wellness.
Today, Brett consults to the lifestyle, spa and wellness industry in areas of strategic planning, brand strategy, experiential design and concept development. Brett regularly speaks at conferences within the spa, wellness and hospitality industries, writes for several online media companies, and has been featured on popular sites including: Yahoo!, Shine for Yahoo!, Divine Caroline, Intent and Gather.
Brett holds a Bachelor in Architecture and an MBA, with a focus in Spa Development and Brand Strategy, from Cornell University.
