Sheer Balance

“Diet foods” have become somewhat rampant in the market. With everyone desperate to lose weight, marketers have thrived on using labels and terms to trick the consumer into thinking that their products are “oh-so-healthy”…even when they aren’t.

by Brett Blumenthal
Recently, US News published a very interesting article about things that the food industry doesn’t want you to know.  I was SO glad to see someone expose the industry on all of the commonly deceptive tactics that they employ.  ESPECIALLY when it comes to false advertising.
Aside from food companies’ obviously transparent claims, such as Coca Cola’s [...]

Reading ingredient labels doesn’t have to be difficult. It is pretty simple in fact. Basically, if you don’t know what the ingredient is, or if you have never heard of it, there is a good chance that it is a chemical or processed ingredient that you don’t want to ingest. In general, each ingredient should [...]